Content Marketing

Understanding you, your data and your customers enables free and creative content direct across any platform.

Telling your business story is imperative in captivating your audience. Your customers want to know about your business services and products. Bring those to life via Content Marketing which involves creating engaging content to host on your website as well as seed to publications where your targeted customers are absorbing their media, is the most cost-effective form of marketing.

Content Marketing that engages your audience

EverythingDigital storytelling comes naturally as the proven strategy employed for several years in support of our sister business, EverythingBranded.

Creating engaging content, seeding it with relevant publications to your audience and using the content to get you as high as possible in Google SERP rankings is at the core of what we do.

WHAT CONTENT MARKETING CAN OFFER

ENGAGEMENT + INTERACTION + VIEWS + LIKES + PURCHASES

SEO

Optimising content to improve search engine results is fundamental to blogs. News articles and landing page. The EverythingDigital team is well versed in developing keyword research, keyword clouds, and competitor research to ensure your content is favoured by a search engine to drive traffic to your website.

Social Media

Social Media should be used to broadcast your story and never a place to try and tell your story. Teasing your content via Social Media will drive website traffic as well as increase awareness of your products and services.

Blogs

If you do just one thing to drive your business forward via SEO, it should be blogging. Search engines such as Google favour those sites with regular good content. EverythingDigital is ready to help you tell your business story in a structured format that will see you rank better on the internet.

Seeded Content

Seeding articles in relevant publications where your target audience is absorbing their media will ensure your story gets notice by those you most want to create a business relationship.

Video

Video continues to be the most effect form of communication and a great way to bring your business story to life. The great news is that your customers are not looking for Hollywood. They seek connection rather than perfection.

Our approach to CONTENT MARKETING

PLAN + CREATE + MANAGE + TRACK + REPORT

PLAN

Conducting keyword research, and planning what your content will say, is a great way to make sure that the right people (at the most optimal times) find your content and be driven to your website.

REPORT

At the end of each month, our team will let you know if copy we have written for you has performed well and captured the attention of your audience based on their level of engagement.

CREATE

Creating SEO-friendly content on landing pages, graphics and animation, as well as on video can help to keep your brand top-of-mind amongst your customers.

TRACK

Our copywriters will track how your copy is performing based on whether customers have left any comments on your website or blog posts.

PROMOTE

Our fantastic team of content creators will promote your content on social media, making sure that your audience reads your copy and takes some form of action on your website.

TRACK​

Our copywriters will track how your copy is performing based on whether customers have left any comments on your website or blog posts.

REPORT

At the end of each month, our team will let you know if copy we have written for you has performed well and captured the attention of your audience based on their level of engagement.

DID YOU KNOW?

SEO leads have a

0 %

close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

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