Social Media

The Benefits of Using Social Media for Advertising – Why Should You Join the Revolution

It’s almost a sin not to have a social media presence in 2022. Whether you’re a small business or a large organisation, being on social media is no longer a choice but a necessity if you want to connect and engage with your existing and potential customers personally. Social media marketing is one of the fastest-growing marketing channels driving the success and growth of all those businesses doing it right. Advertising on social media offers several benefits that make it an ideal method for getting more conversions and promoting your products and services. Before explaining why your business needs to be on social media and invest in social advertising, let’s understand what social ads are and how they work.

What are Social Ads?

A social ad is an advertisement on a social media platform like Facebook, Twitter, LinkedIn, Instagram, etc. It can be image or video-based, a carousel or clickable item, and includes a title, description, and a good call-to-action. Social ads are highly targeted and visually more dynamic and appealing than other online advertisements. Based on what your business wants to promote, social ads can be used to achieve different marketing and business objectives.

Benefits of Social Advertising for Businesses

The number of businesses implementing social media advertising strategies is consistently increasing every year. But many businesses are still sceptical about the ability of social media to drive sales and achieve marketing goals. Having helped many organisations navigate the world of social media skilfully and successfully, we can confidently say that social advertising works! Here are all the ways it can benefit your business:

  • Increases Brand Awareness

Social media opens the gate to a whole new world that includes your current and future customers. Since almost every individual is on one or the other social media platform, social media advertising is the perfect way to reach out to a wide but targeted audience that can turn into loyal customers in the future. It’s an ideal means of increasing brand awareness and taking your business to new audiences that you cannot reach in any other way.

  • Helps Reach a Targeted Audience

Most social media platforms allow highly targeted advertising and help businesses promote their products or services only to people for whom they are relevant. Some of the parameters that can be set to target a particular audience are age, gender, location, education, profession, marital status, interests, behaviours, and connections. This way, you will only spend money on ads that target your desired audience and reduce your overall marketing costs.

  • Drives Targeted Traffic to Website

One of the most efficient ways of measuring the success of a social advertising campaign is to measure the click-through rate. A clever social ad with a compelling call-to-action will have a high click-through rate and send quality traffic to your website. The more interested and relevant your website visitors, the more the chances of them converting.

  • Improves Conversion Rates & Sales

Social media has emerged to be one of the most successful sales channels for businesses. It offers a great opportunity to engage with more and more of your customers and followers, increase their trust in your business, and compel them to purchase the company social page or website.

  • Offers Best ROI

The best advantage of advertising on social media is that it is more affordable yet effective than many other online advertising channels. For example, a targeted boost on Facebook would cost almost half of what a pay-per-click ad on Google would cost. Social advertising offers the best ROI and is highly effective in helping businesses achieve their targeted sales figures.

  • Improves Visibility of Content

Content plays a vital role in attracting more website visitors and building a relationship of trust with them. In addition to promotional ads, you can also showcase your unique website content, blog, YouTube videos and other forms of content through social ads. They help improve the visibility of your content and establish your business as an industry expert.

  • Provides Valuable Customer Insights

Businesses need to know and understand their customers to ensure their continued loyalty. It is equally essential to understand potential customers, their interests, demographics, and behaviours to optimise the social campaigns to target these credible leads. Social media platforms come with several features that provide such detailed insights into customers and followers, which can highlight all the shared characteristics and patterns that can be targeted.

Social advertising can be tricky in inexperienced hands. Luckily, EverythingDigital can take care of your social media marketing and social advertising and ensure your business makes a successful start and gets the results you desire. Our social media experts can design the perfect social advertising strategy for your business and help you make the most of this excellent marketing channel. What are you waiting for? Contact us on 01162989099 or email us at and join the social revolution!