If you are a business owner, chances are you’ve heard of content marketing. Contrary to common conception, it is not simply a buzzword. Almost 90% of all businesses use content marketing to achieve their business goals, as it is an effective way of increasing visibility and driving more sales online. Small and medium-sized enterprises, in particular, have a lot to gain from creating an effective content marketing strategy. Since these businesses do not have extensive budgets to spend on advertising and paid marketing, content marketing is the best way forward. Regardless of the size and nature of your business, content marketing can do wonders for your online presence and get you the results you desire.
Before we dive into how content marketing can help grow your business, let us understand what it is.
Content marketing is a strategic approach focused on creating and distributing valuable and shareable content to attract new customers, retain existing ones and drive a favourable action from them.
Types of Content
Companies can create and produce several forms of content to achieve their marketing and business goals. Some of the most effective forms are:
- Blogs
- Educational/Informative Articles
- Newsletters
- Videos
- Podcasts
- Social Media
Best Content Marketing Strategies for Growing Your Business
The first thing that any business needs to do before implementing any content marketing tactics is create a strategy. Your content marketing strategy must be based on achievable business and marketing goals and consider the budget you can spare for these activities. Once you have the preliminaries covered, you can go about creating a content marketing strategy as follows:
Building Credibility and Thought Leadership
The internet is full of content, some good and some bad. Your aim should be to demonstrate that your business is an industry or market leader that provides content that stands out from the crowd. You can establish your business as a credible thought leader and the best source of information about your industry, by creating and publishing content that highlights your strength, expertise, and singularity. Several forms of content can be used to deliver this strategy such as informative articles, podcasts, and videos.
Educating & Encouraging Customers to Take a Positive Action
Content marketing is highly effective in driving a customer down the sales funnel. Based on your business goals, you can use your website to publish informative blogs to educate your target audience or share interesting general news on your social platforms to attract potential customers. Once they have shown interest, you can start sending them valuable yet persuasive email newsletters to stimulate them to add items to the cart or make a purchase. Lastly, you must create and share high-quality, compelling content like case studies and reviews to build trust and encourage customers in the final funnel to make the purchase or sign up for your service.
Building Customer Loyalty
Your customers are your greatest assets. As enticing it is to try and attract as many new customers as possible, it is not straightforward or inexpensive. Instead, your content marketing strategy should focus more on building better relationships with existing customers. Identify the challenges faced by your customers and create tutorials, infographics and explainer videos that address these problems and provide a suitable solution. You can also build customer loyalty and drive more engagement through weekly newsletters, podcasts, and webinars.
Driving Engagement
Your social media channels and website can both be
effectively used to increase engagement with your customers and target audience. Writing blogs that resonate with the audience and sharing them on social media, along with other interesting information, can drive more engagement and ultimately more traffic to your website. The more the number of relevant website visitors, the better the chances of conversion and sale.
Content marketing is one of the most effective ways of growing your business and establishing it as a market leader. Providing great content in all forms and on multiple channels is guaranteed to keep potential and existing customers coming back for more. Here at EverythingDigital, we understand the role content marketing can play to support your business growth. Hence, our tailor-made, results-driven content marketing solutions are always aligned with your business goals. Creating engaging content, seeding it with relevant publications to your audience and using it to get you higher Google SERP rankings is at the core of our content marketing service. Contact us to learn how we can help grow your business and take it to new heights with the best content marketing solutions.